<\/p>\n\n\n\n
- Not getting customer attraction with regular campaigns?<\/li>
- Unhappy with campaign success rate? Like 10-20%<\/li>
- Need to have well managed Campaigning for a few special customers?<\/li>
- Want to make a deeper connection with your beloved customers?<\/li>
- Want to make a higher success rate for turning more sales?
<\/li><\/ol>\n\n\n\nSo what exactly are drip campaigns? How they dissimilar with regular campaigns?
<\/h3>\n\n\n\nLet me take my example, I run a Software Store<\/a><\/strong>, where people come to buy a few readymade extensions.
<\/p>\n\n\n\nIn my case, I would like to set Drip Campaigns<\/a><\/strong> in these situations.
<\/h4>\n\n\n\n- Let\u2019s offer some discount coupons for those who sign-up, looked up at items but no further activities. It needs a personalized email with clear attention to offer.
<\/li> - A separate, well-personalized email for those who did not finish their checkout for any reason.
<\/li><\/ol>\n\n\n\n![\"Drip](\"https:\/\/dev.outrightcrm.in\/dev\/store\/dev\/store\/wp-content\/uploads\/2019\/08\/Drip-Email-Campaigns.webp\")
<\/figcaption><\/figure>\n\n\n\nSo did you hear me yet?
<\/h3>\n\n\n\n- Thanks to note to customers who successfully purchased and their purchases are under the Trial period.
<\/li> - A great thanks to customers who successfully using products, asking their kind feedback’s for a product, support, and services
<\/li> - Again a great thanks to a customer who leaves feedback for you.
<\/li><\/ol>\n\n\n\n![\"Drip](\"https:\/\/dev.outrightcrm.in\/dev\/store\/dev\/store\/wp-content\/uploads\/2019\/08\/successfully-purchased2.webp\")
<\/figcaption><\/figure>\n\n\n\nAll of your customers needs regular, personalized attention depending upon your relationship with them. You love them but this should show up in your emails to make a beloved relationship. They need you to be intelligent while touching their inbox. They also come back to you but for a reason. Make sure your email is giving them the correct reason.
<\/p>\n\n\n\nKey Features:
<\/h3>\n\n\n\n1. It is a personal email, not a regular email blast.<\/b>
<\/h2>\n\n\n\n- Unlike regular campaigns, it is not a blast email, it is more relevant, super personalized. Your customers are unique, they need personal attention. It\u2019s like serving foods at restaurants whether everyone has different needs for meals.
<\/li><\/ul>\n\n\n\n2. It\u2019s Super Intelligent.
<\/h2>\n\n\n\n- Depends upon customer conditions, their status, their potentials to make more business, Software needs to put it up several rules and choose the exact message. For a customer.
<\/li><\/ul>\n\n\n\n3) It comes under \u201cAutomation\u201d and Time.
<\/h2>\n\n\n\n- It needs to be completely automated and at well managed time window at each customer timezone.
<\/li><\/ul>\n\n\n\n4) It used Pre-written Email Templates<\/a>
<\/h2>\n\n\n\n- Like regular Marketing tool, it also uses email templates with variable parsing capability.
<\/li><\/ul>\n\n\n\n5) It may be a series of email, behavior received or not in the previous email.
<\/h2>\n\n\n\n- Example: Some customer\u2019s subscription is ending or their billing method is failing to pull payments, It may be a different series of emails to customers to get him back on site and fill up their payment details.
<\/li><\/ul>\n\n\n\nConfiguration steps:
<\/h3>\n\n\n\n- Setup conditions.<\/li>
- Setup Days.<\/li>
- Setup Actions
<\/li><\/ol>\n\n\n\nModules Used :
<\/h3>\n\n\n\n1- Drip Manager<\/strong><\/p>\n\n\n\n
It is a predefined setup of Drip controllers.<\/p>\n\n\n\n
2- Drip Controllers<\/strong><\/p>\n\n\n\n
Controllers are actually action, which gets attached directly to your leads\/ contacts \/accounts etc.
<\/p>\n\n\n\n3- It\u2019s Queued under \u201cDrip Queue\u201d module.<\/strong><\/p>\n\n\n\n
Once the condition is matching, it queues up that email into Drip queue.<\/p>\n\n\n\n
Keeping in queue gives a future prospect of sending emails.
<\/p>\n\n\n\nClick here to watch a Video Tutorial :-<\/h4>\n\n\n\n
- Example: Some customer\u2019s subscription is ending or their billing method is failing to pull payments, It may be a different series of emails to customers to get him back on site and fill up their payment details.
- Like regular Marketing tool, it also uses email templates with variable parsing capability.
- It needs to be completely automated and at well managed time window at each customer timezone.
- Depends upon customer conditions, their status, their potentials to make more business, Software needs to put it up several rules and choose the exact message. For a customer.
- Unlike regular campaigns, it is not a blast email, it is more relevant, super personalized. Your customers are unique, they need personal attention. It\u2019s like serving foods at restaurants whether everyone has different needs for meals.
- Thanks to note to customers who successfully purchased and their purchases are under the Trial period.
- Let\u2019s offer some discount coupons for those who sign-up, looked up at items but no further activities. It needs a personalized email with clear attention to offer.