{"id":34668,"date":"2021-03-04T05:45:22","date_gmt":"2021-03-04T05:45:22","guid":{"rendered":"https:\/\/dev.outrightcrm.in\/dev\/store\/?p=34668"},"modified":"2025-07-24T11:50:38","modified_gmt":"2025-07-24T11:50:38","slug":"why-is-gdpr-the-key-to-a-successful-email-marketing-campaign","status":"publish","type":"post","link":"https:\/\/dev.outrightcrm.in\/dev\/store\/blog\/why-is-gdpr-the-key-to-a-successful-email-marketing-campaign\/","title":{"rendered":"Why is GDPR the Key to a Successful Email Marketing Campaign?"},"content":{"rendered":"\n

GDPR (General Data Protection Regulation<\/strong>) is a data privacy policy introduced by the EU (European Union<\/strong>). The main objective behind the implementation of this policy is to protect the personal data of the EU\u2019s citizens.<\/p>\n\n\n\n

This step was taken in order to unify the data privacy policy of every member state of the European Union. Before the General Data Protection Regulation<\/a><\/strong>, each state had its own data privacy program, which oversees the collection, analysis, and usage of user\u2019s personal data.<\/p>\n\n\n\n

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Why GDPR is Important?<\/h2>\n\n\n\n
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Now the issue faced by a lot of email marketers and organizations is to be in compliance with GDPR without compromising the quality and effectiveness of email marketing. This data privacy policy applies to all the companies and organizations that use the EU\u2019s citizen data disregarding the fact that they are based in the European Union or not.<\/p>\n\n\n\n

Huge firms like British Airways of UK had to pay a fine of \u00a3183,000,000 in violation of GDPR policy. This happened when the national airline was cyber-attacked which resulted in the loss of more than 500,000 customer\u2019s information. As it clearly visible, a breach of this policy is no option. <\/p>\n\n\n\n

Therefore, we have come up with a blog that can help you understand the GDPR and thus come up with an effective marketing strategy<\/strong>.<\/p>\n\n\n\n

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How Does the GDPR Affect the Emails?<\/h2>\n\n\n\n
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One of the main ways through which is affecting email marketing<\/a><\/strong> is the recipient\u2019s consent. Apart from there are few other things that also have been changed are opt-in permission of new customers and a straightforward way through which recipients can ask for the removal of their personal data. Below we have discussed some key points that you should consider while creating an email marketing strategy.<\/p>\n\n\n\n