One might argue that since the rise of social media<\/a>, emails are not effective as they were before. But let us tell you that it is not true at all. Below are the statistics that will show you why email marketing is still among the best.<\/p>\n\n\n\n Nowadays, no matter where you look the first thing you will see is advertisements, brand promotions, pitches. And honestly speaking, it is very overwhelming \u201cin a bad way\u201d as a customer. It doesn\u2019t matter if you are scrolling through your social media feed, reading an article online, or watching a video, ads aka \u201cInterruptions\u201d are everywhere.<\/p>\n\n\n\n \u201cNever Take a Customer for Granted\u201d<\/p>\n<\/blockquote>\n\n\n\n You need to respect the fact that a customer has allowed you to send emails. You should always make sure to improve their experience, not the other way around.<\/p>\n\n\n\n Senders always think that their emails are unique and special, but in reality, they are not adding any value to the experience of customers. So before running any campaign, ask a simple question, is this something that can add value? If the answer is genuine YES! Then go for it.<\/p>\n\n\n\n Different kinds of businesses can have different benefits. For example, an eCommerce store can use this for product promotion while a B2B can use this for lead generation<\/a>. This is the beauty of email marketing, you can customize it and get desired return on investment. In the link given below, we have mentioned various email marketing strategies that could help your business.<\/p>\n\n\n\n Recommended Blog:<\/strong> Ultimate 15 Email Marketing best practices for 2021<\/a><\/p>\n\n\n\n Since we are on the topic of ROI (Return on Investment), allow us to share an interesting statistic related to this topic. Every $1 spent on email marketing<\/a><\/strong> will get you $44 in return, this means the ROI is around 4400% which is exceptional. Now let\u2019s have a look at the benefits that a business can have from an effective email marketing campaign.<\/p>\n\n\n\n The email template of Uber is pretty simple with large texts and a very conspicuous CTA (Call-to-Action) button. This is a great example of how you can be minimalist in your messaging and still manage to grab the customer\u2019s attention. Another benefit of this, subscribers who don\u2019t have a lot of time to read full-fetched emails will only see necessary information right front. This is one of many Uber\u2019s email<\/a><\/strong> templates that they use to engage with customers.<\/p>\n\n\n\n The best thing about Airbnb emails is that they are highly personalized and include content that can intrigue their subscribers. Not only this, but the headlines of their emails are also very targeted which arouses the interest in customers and improves the opening rate of their email campaigns. In the example below, you can clearly see the email does not consist of some random recommendations, Airbnb knows you were looking for a place to stay in Orlando and thus sent you places that fit your needs. All of this is possible because they are optimally using the customer data and enhancing customer experience by providing them great insights.<\/p>\n\n\n\n For those who don\u2019t know Mint is a personal finance application developed by Intuit. Apart from this, it also offers other financial services. Now, if we look at their email template, what do we first see? A striking and attention-grabbing headline nudges the user and encourages them to see what is happening. The design is quite elegant and simple. Also, most of their email templates are brand-oriented meaning that in one look you can tell they are from Mint. The color combination is subtle and completely harmonizes with the brand.<\/p>\n\n\n\n Broadly, you can classify marketing emails into two categories. The first type is Promotional email<\/strong> and the second is Informational email<\/strong>. In business, both of them are equally important and used at a specific part of a customer\u2019s journey. Apart from these two types of emails, there are several other types like newsletters, email invitations, transactional emails, Survey emails, etc. However, all of them are somehow loosely related to either promotional or informational emails. Therefore, we are going to talk about only these two in detail.<\/p>\n\n\n\n Promotional emails comprise information about the products and services of a company. It could be related to newly launched products, or seasonal discounts, promotions, product recommendations, etc. Eventually, the aim is to encourage the users to make purchases. Promotional emails could be one dedicated email or a series of emails that are sent over a predefined period of time. If you’re promoting a product catalog, you can even make a catalog<\/a> specifically designed to support your email campaign.<\/p>\n\n\n\n Usually, they consist of a clear Call-to-Action (CTA) button\/link, which redirects users to a landing page or sometimes directly to the cart. But, before pitching out to the customers right away, you first need to nurture them through various means. Bear in mind, if you use email only for sales pitch then your business can lose that customer.<\/p>\n\n\n\n Informational emails mainly come in the form of newsletters. It could tell readers about the capabilities of your recently launched product or simply make them aware of a particular industry. Most businesses use informational emails to keep engaged with their customers. There is one thumb rule that you can follow when it comes to newsletters, which is, no matter what you share with your customers whether it be statistics, case studies, reports, a newsletter should add value to the customer\u2019s life. Some common examples of this kind of email are press releases, ebooks, white papers, etc.<\/p>\n\n\n\n Sometimes businesses face failures even after putting their heart and soul into the work. One of the main reasons behind this is adopting a poor marketing strategy. Nowadays, emails are accessible to all age groups. Let\u2019s see the aspects of emails that can help your business grow.<\/p>\n\n\n\n Based on the type of business you are running your needs from an email marketing platform may differ. For example, an eCommerce website will have different sets of requirements as compared to a travel agency. Still, we have managed to curate three key factors that weigh in equally irrespective of the industry type and business size.<\/p>\n\n\n\n Through our extensive experience and research, we have found two such marketing automation platforms. Here, we are talking about Mailchimp and Drip. We have the first-hand experience of both and used them for our own business processes. You should definitely check out our unbiased comparison in our Mailchimp vs Drip<\/a> blog.<\/p>\n\n\n\n <\/p>\n\n\n\n Related Reads:<\/p>\n\n\n\nStatistics show that Emails are better than Social Media<\/h2>\n\n\n\n
![\"Email](\"https:\/\/dev.outrightcrm.in\/dev\/store\/dev\/store\/wp-content\/uploads\/2021\/06\/stats-1.png\")
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One thing that you should never do in Email Marketing<\/h2>\n\n\n\n
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Email marketing examples from top companies around the world<\/h2>\n\n\n\n
Uber<\/h3>\n\n\n\n
![\"Uber](\"https:\/\/dev.outrightcrm.in\/dev\/store\/dev\/store\/wp-content\/uploads\/2021\/06\/Uber.jpg\")
<\/figure>\n\n\n\nAirbnb<\/h3>\n\n\n\n
![\"Airbnb](\"https:\/\/dev.outrightcrm.in\/dev\/store\/dev\/store\/wp-content\/uploads\/2021\/06\/Airbnb-1.png\")
<\/figure>\n\n\n\nMint by Intuit<\/h3>\n\n\n\n
![\"Mint](\"https:\/\/dev.outrightcrm.in\/dev\/store\/dev\/store\/wp-content\/uploads\/2021\/06\/Mint-by-Intuit.png\")
<\/figure>\n\n\n\nMost Common Types of Marketing Emails<\/h2>\n\n\n\n
Promotional Emails<\/h3>\n\n\n\n
![\"Promotional](\"https:\/\/dev.outrightcrm.in\/dev\/store\/dev\/store\/wp-content\/uploads\/2021\/06\/Promotional.png\")
<\/figure>\n\n\n\nInformational Emails<\/h3>\n\n\n\n
![\"Informational](\"https:\/\/dev.outrightcrm.in\/dev\/store\/dev\/store\/wp-content\/uploads\/2021\/06\/newsletter.png\")
<\/figure>\n\n\n\nEmail Marketing \u201cThe Missing Piece of Puzzle\u201d<\/h2>\n\n\n\n
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Key Factors to consider when choosing the best Email Marketing Platform<\/h2>\n\n\n\n
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