Customer relationship management software is one of the most common tools for boosting marketing efficiency and improving customer experience. While this tool is exceptional for marketing purposes, there\u2019s software that you can build on top of it to further enhance such processes.<\/p>\n\n\n\n
The concept of tech stacks is important for businesses, and it\u2019s been used in a number of different industries. While the term is predominantly mentioned in the context of software development, there are a lot of benefits you can experience once you pair it with your CRM tool.<\/p>\n\n\n\n
If you\u2019re a marketing expert or a decision-maker in a business, you can harvest the benefits of having a strong tech stack on top of your CRM workflow. By having a deep understanding of what tools are best paired with CRM tools, you can further boost your marketing efforts. As you are already aware of the concept \u201cWhat is CRM<\/a>\u201d now, let us introduce you to the Tech stack. <\/p>\n\n\n\n Before you delve into more complex principles of pairing tech stack with CRM workflows, it\u2019s important that you understand the basics of what a tech stack is. A tech stack is a combination of software, tools, and technologies that are paired in order to improve a certain process.<\/p>\n\n\n\n According to a guide by Vertice, a tech stack is created in order to develop an application or website or to simply manage or boost a process. A common tech stack used for developing web applications is LAMP.<\/p>\n\n\n\n L stands for Linux, which is an operating system commonly used for servers, A refers to Apache web server, M stands for the MySQL database, and PHP a programming language is used for the development of the web application itself.<\/p>\n\n\n\n Together, this tech stack is used for a number of web apps on the internet, and the most skillful developers have knowledge of each of the parts. However, there aren\u2019t any reasons why the principle of a tech stack shouldn\u2019t be used in the context of marketing, SEO<\/a>, or game development.<\/p>\n\n\n\n A tech stack for marketing, which is a topic for this article, includes tools that provide features for customer interactions, data management, sales, and marketing operations. <\/p>\n\n\n\n All of these processes, or at least some. can be achieved through a combination of CRM platforms, analytics tools, communication apps, and marketing automation software. <\/p>\n\n\n\n Of course, we can always talk about tech stacks used for web or software development, like the previously mentioned LAMP. However, our goal is to explain the importance of tech stacks paired with CRM software.<\/p>\n\n\n\n One of the most prominent CRM platforms there is Salesforce<\/a><\/strong>. While this tool can provide a lot of CRM functionalities, it doesn\u2019t offer everything a company may need. Pairing Salesforce with Zapier can make your campaigns effective without much human interference.<\/p>\n\n\n\n Zapier is an automation tool that can make you carefree by automating a number of your marketing and personal processes. For example, I\u2019ve used Zapier to automate my personal calendar, alleviating time-management stressors. <\/p>\n\n\n\n But a combination of two tools can\u2019t be called a tech stack without a third. If you put Slack on top of this, your marketing department has covered all the marketing, automation, and communication needs.<\/p>\n\n\n\n Another great tech stack is HubSpot + Zoom + Google Analytics. HubSpot is a CRM preferred by many marketing experts, while Zoom serves as a communication tool, just like Slack in the previous example. <\/p>\n\n\n\n While HubSpot features ensure flawless marketing processes, Zoom streamlines communication between the marketing team, and Google Analytics serves as a way to measure your campaign\u2019s success. <\/p>\n\n\n\n The best example for a CRM tech stack is Suite CRM + Mailchimp + Trello. Suite CRM is one of the few unique open-source CRM platforms. This means that Suite CRM can be customized and built upon, allowing you to specialize your CRM processes. <\/p>\n\n\n\n Don\u2019t get me wrong, Suite CRM isn\u2019t included in the form of a development stack like LAMP. You won\u2019t have to develop everything yourself, but you\u2019ll get all the CRM features you need, as well as the freedom to include other plugins and integrations as you please.<\/p>\n\n\n\n Paired with Suite CRM, you\u2019ll have Mailchimp for your communication and outreach<\/a> needs and Trello for overall project management goals and processes. <\/p>\n\n\n\n Understanding what CRM workflow<\/a> is is another important part of creating an efficient tech stack. CRM workflows are a series of tasks and processes that help businesses manage their interactions with customers and clients<\/p>\n\n\n\n The goal of these workflows is to track leads, manage processes related to customers, and ensure that the efforts of your marketing teams are in sync. <\/p>\n\n\n\n A well-structured CRM workflow includes:<\/p>\n\n\n\n Without implementing a proper tech stack, you\u2019re risking that your marketing teams will have double work, human error, and inefficient processes. However, an efficient tech stack solves the mentioned problems and provides a number of benefits on top. <\/p>\n\n\n\n If you aren\u2019t yet convinced of the benefits of combining your CRM with a set of other tools, you\u2019ll find some of the key benefits below.<\/p>\n\n\n\n Of course, the implementation of multiple tools isn\u2019t cheap, nor does it offer immediate success. One of the major risks of having a tech stack is causing SaaS sprawl and\/or shadow IT, but the potential benefits far outweigh the cons. <\/p>\n\n\n\n No CRM tool can be the jack of all trades. This is why it\u2019s important to find the weak points in the CRM of your choice and make up for them with your tech stack. While a tool X can be great for social media marketing, which is your primary focus, it can lack email marketing features that are also important for your business.<\/p>\n\n\n\n With a tech stack that encompasses all of your communication, marketing, and lead generation needs, you\u2019ll be able to run efficient marketing campaigns. Similarly, you won\u2019t have to do double work if you automatize your workflow with tools such as Zapier. <\/p>\n\n\n\n For example, once you create an email marketing campaign on your CRM, an automation tool will send a Slack message to all the team members who are involved in marketing. <\/p>\n\n\n\n Customers don\u2019t want to wait and have ambiguities in their experience. CRM tools are exceptional at minimizing barriers, but they aren\u2019t perfect. A tech stack that ensures personalization and provides swift support can significantly impact customer experience.<\/p>\n\n\n\n With an integrated tech stack, businesses can react to customer\u2019s needs and desires swiftly. In this context, a tech stack is intended to make the customer experience more streamlined and personalized. <\/p>\n\n\n\n CRM tools provide your marketing team with a lot of important data and information. However, some tools simply don\u2019t have the power to give you all the data that a marketing team might need. <\/p>\n\n\n\n For example, you use your CRM to handle marketing metrics, yet it\u2019s totally impossible to track your SEO metrics with it. To make up for this flaw, you pair the CRM with Google Analytics, such as through Google Analytics integration with Salesforce<\/a>, allowing you to get better insights into queries and traffic for each page.<\/p>\n\n\n\n Once you get all of this data, you\u2019ll be able to make better marketing decisions as an overseer of the marketing campaigns. <\/p>\n\n\n\n All companies intend to grow in the future. A single tool can rarely, if ever, satisfy the requirements that corporations have for marketing endeavors. Combining multiple tools can provide you with the necessary insights and process management features. <\/p>\n\n\n\n A CRM tool can rarely satisfy the capacities that growing companies have in different fields. By having a CRM that is supposed to cover multiple responsibilities, you can stunt your growth as a business in the long run.<\/p>\n\n\n\n Instead, you should plan on implementing a number of tools that will satisfy the diverse growth across different departments. <\/p>\n\n\n\nTech stack explained<\/h2>\n\n\n\n
Examples of great tech stacks<\/h2>\n\n\n\n
CRM Workflow insights<\/h2>\n\n\n\n
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Benefits of a strong tech stack for CRM workflows<\/h2>\n\n\n\n
Increased efficiency<\/h3>\n\n\n\n
Improved customer experience<\/h3>\n\n\n\n
Data-Driven decision making<\/h3>\n\n\n\n
Scalability<\/h3>\n\n\n\n
A strong tech stack can transform your Marketing.<\/h2>\n\n\n\n