{"id":66996,"date":"2026-01-02T07:19:39","date_gmt":"2026-01-02T07:19:39","guid":{"rendered":"https:\/\/dev.outrightcrm.in\/dev\/store\/?p=66996"},"modified":"2026-01-02T06:16:40","modified_gmt":"2026-01-02T06:16:40","slug":"ai-in-crm","status":"publish","type":"post","link":"https:\/\/dev.outrightcrm.in\/dev\/store\/blog\/ai-in-crm\/","title":{"rendered":"AI in CRM: Benefits, Use Cases, Challenges, and Future Outlook\u00a0"},"content":{"rendered":"\n<p>Integrating AI (Artificial Intelligence) in CRM (Customer Relationship Management) allows\u00a0businesses\u00a0to automate workflows and operations by streamlining and handling customer data with ease.\u00a0AI offers something called predictive intelligence that vastly enhances workflow capabilities and aids organizations to develop more customized\u00a0interactions with the customers. To aid businesses make sure that AI is effectively\u00a0utilized\u00a0in CRM,\u00a0businesses must have privacy measures and data accuracy in place. The basics of customer engagement and customer relationships\u00a0depend on the security of the organization and customers\u00a0having a lot of trust in the organization.\u00a0<\/p>\n\n\n\n<br\/>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-5-background-color has-background\">60 Second Overview of\u00a0AI in CRM<\/h2>\n\n\n\n<br\/>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>The Growth of AI in CRM:<\/strong>\u00a0The integration of AI in CRM has grown from\u00a0an addition to standard databases to sophisticated generative platforms that improve data management and customer interactions.\u00a0\u00a0<br><br><\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>AI in CRM Advantages:<\/strong>\u00a0AI-driven CRM ensures customized experiences, predictive analytics, sentiment analysis, customized experiences, lead scoring, and effective unstructured data management.\u00a0\u00a0<br><br><\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Challenges of AI in CRM:\u00a0<\/strong>Execution challenges involve cybersecurity risks, time-intensive setup,\u00a0high costs, and balancing automation with human connection.\u00a0\u00a0<br><br><\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Use Case Examples of AI in CRM:<\/strong>\u00a0AI applications\u00a0cover business intelligence, customer service chatbots, marketing customization, IT automation, predictive analytics, and lead management.\u00a0<br><br>\u00a0<\/li>\n<\/ol>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>Future of AI in CRM:<\/strong>\u00a0AI will continue to revolutionize customer experiences through voice recognition, hyper-personalization, augmented reality, and\u00a0greatly advanced\u00a0CRM capabilities.\u00a0\u00a0<\/li>\n<\/ol>\n\n\n\n<br\/>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-5-background-color has-background\">The Growth of AI in CRM<\/h2>\n\n\n\n<br\/>\n\n\n\n<p>Integrating AI-driven\u00a0tools with CRM platforms introduces a data-based approach to customer communications and enhances those communications for both\u00a0business and consumers. Incorporating and automation and\u00a0AI in CRM\u00a0allows organizations to take management of customer data to the next level.\u00a0It ensures in-depth insights on needs and preferences, customer behavior, among other critical factors.\u00a0But how did AI become so important in the CRM industry? Customer engagement has become the main element in CRM.\u00a0As technology has improved, the requirements of customers have also evolved.\u00a0While CRM software providers have\u00a0always\u00a0supported\u00a0the use of AI, only recently has it gained immense popularity and is transforming how companies and customers interact.\u00a0\u00a0<\/p>\n\n\n\n<p>The following points explain the growth of\u00a0AI in CRM-\u00a0\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The original CRMs were nothing but a large database of customer data and customer interactions. They were\u00a0mainly used\u00a0by\u00a0the accounting\u00a0departments.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As time went by, systems began to integrate more tools and features for other departments like sales teams, marketing, and customer support.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With accelerated growth, businesses experienced evolving customer expectations and certain challenges in\u00a0<a href=\"https:\/\/www.ibm.com\/think\/topics\/customer-retention\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">customer retention<\/a>.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This is why generative AI platforms have\u00a0emerged\u00a0and have transformed the way CRM platforms\u00a0operate\u00a0today.\u00a0\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Nowadays, organizations have diverse options if they are looking to integrate AI-driven CRM. For example, they can go for\u00a0<a href=\"https:\/\/www.outrightcrm.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">OutRightCRM<\/a>\u00a0(AI-powered features), IBM CRM\u00a0(IBM\u00a0watsonx\u00a0Assistant), HubSpot CRM (ChatSpot),\u00a0Salesforce CRM (Einstein GPT), Zoho CRM (Zia),\u00a0Freshworks\u00a0(Freddy AI),\u00a0and Pipedrive CRM (AI Sales Assistant).\u00a0\u00a0<\/p>\n\n\n\n<br\/>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-5-background-color has-background\">What\u00a0Are\u00a0the Advantages of AI in CRM?\u00a0<\/h2>\n\n\n\n<br\/>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"603\" src=\"https:\/\/dev.outrightcrm.in\/dev\/store\/dev\/store\/wp-content\/uploads\/2026\/01\/undefined-2026-01-02T124501.719.png\" alt=\"Advantages of AI in CRM?\u00a0\" class=\"wp-image-66999\" srcset=\"https:\/\/dev.outrightcrm.in\/dev\/store\/wp-content\/uploads\/2026\/01\/undefined-2026-01-02T124501.719.png 936w, https:\/\/dev.outrightcrm.in\/dev\/store\/wp-content\/uploads\/2026\/01\/undefined-2026-01-02T124501.719-300x193.png 300w, https:\/\/dev.outrightcrm.in\/dev\/store\/wp-content\/uploads\/2026\/01\/undefined-2026-01-02T124501.719-768x495.png 768w, https:\/\/dev.outrightcrm.in\/dev\/store\/wp-content\/uploads\/2026\/01\/undefined-2026-01-02T124501.719-600x387.png 600w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><\/figure>\n\n\n\n<br\/>\n\n\n\n<p>The main benefits of\u00a0AI in CRM\u00a0are given in detail in the following points-\u00a0<\/p>\n\n\n\n<br\/>\n\n\n\n<h3 class=\"wp-block-heading\">Improved Reporting and Predictive Analytics-\u00a0<\/h3>\n\n\n\n<br\/>\n\n\n\n<p>One of the most valuable contributions of AI to CRM is\u00a0<a href=\"https:\/\/dev.outrightcrm.in\/dev\/store\/blog\/predictive-analytics-for-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">predictive analytics<\/a>. AI CRM platforms have improved the capabilities of data analysis\u00a0that assess customer behavior and historical data.\u00a0Factors like these empower businesses with data insights, sales forecasting, and\u00a0simplifying certain demographics to target.\u00a0\u00a0<\/p>\n\n\n\n<p>It also gives businesses&nbsp;centralized&nbsp;intelligence and&nbsp;unique voice on&nbsp;how data analysis is to be collected and&nbsp;utilized.&nbsp;The predictive system can also aid in handling customer&nbsp;churns&nbsp;and recognize key changes&nbsp;to the sales process.&nbsp;&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<h3 class=\"wp-block-heading\">More Customization-\u00a0<\/h3>\n\n\n\n<br\/>\n\n\n\n<p>AI can attract key prospects with its highly customized experiences. The AI can assess customer data through algorithms and suggest&nbsp;services or products that are tailored to&nbsp;customer&nbsp;requirements.&nbsp;Customized&nbsp;experience can be a major selling point&nbsp;for sales representatives and&nbsp;works as an enormous sales opportunity.&nbsp;This approach works across all channels including online, in-app, or in person.&nbsp;&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<h3 class=\"wp-block-heading\">Improved Automation-<\/h3>\n\n\n\n<br\/>\n\n\n\n<p>Automation and AI are different tools, but both are extremely crucial to one another. AI-driven automation platforms\u00a0such as virtual assistants and chatbots can manage repetitive customer interactions\u00a0and around-the-clock customer support. Separately, automation platforms like\u00a0<a href=\"https:\/\/dev.outrightcrm.in\/dev\/store\/blog\/llm-powered-chatbots\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI-driven chatbots<\/a>\u00a0can minimize response times and provide employees more time to\u00a0concentrate on more complex tasks.\u00a0\u00a0<\/p>\n\n\n\n<br\/>\n\n\n\n<h3 class=\"wp-block-heading\">More Emphasis on Sentiment Analysis-<\/h3>\n\n\n\n<br\/>\n\n\n\n<p>We live in the age of social media and one thing Artificial Intelligence can significantly help\u00a0is\u00a0assessing text and social media channels for customer reviews.\u00a0Real-time tracking of such channels allows companies to provide responsive follow-up attention as\u00a0required\u00a0and can play a key role in lasting customer retention.<\/p>\n\n\n\n<br\/>\n\n\n\n<h3 class=\"wp-block-heading\">Better Scoring of Leads-<\/h3>\n\n\n\n<br\/>\n\n\n\n<p>Teams can more efficiently prioritize leads and check the possibilities to convert with AI-based lead scoring. Factors like behavior and demographics allow salespeople to target the right leads, enhancing overall upselling and sales.&nbsp;Apart from that, AI can also aid in segmenting leads and handle campaigns on behalf of the team.&nbsp;&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<h3 class=\"wp-block-heading\">Handle Unstructured Data-\u00a0\u00a0<\/h3>\n\n\n\n<br\/>\n\n\n\n<p>A CRM platform manages a vast volume of data, including complex enterprise data and unstructured data\u00a0that is being collected from distinct communication channels.\u00a0AI in CRM\u00a0can\u00a0leverage\u00a0tools like Machine Learning (ML) and Natural Language Processing (NLP)\u00a0to assemble and streamline data in a structured way that would otherwise be disorganized.\u00a0Also, it can\u00a0expedite\u00a0the implementation of plans as per the collected data.<\/p>\n\n\n\n<br\/>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-5-background-color has-background\">Challenges of AI in CRM<\/h2>\n\n\n\n<br\/>\n\n\n\n<p>Integrating\u00a0AI in CRM\u00a0is not going to be a smooth walk.\u00a0A recent study by\u00a0IBM\u00a0Institute\u00a0for business\u00a0has revealed\u00a0that\u00a0around 78% of professionals\u00a0feel that their\u00a0business has an approach for expanding the use of generative AI in employee and customer\u00a0experiences. However, the rest still are figuring out how\u00a0to\u00a0ascertain\u00a0consistent quality. In fact, the same report suggests\u00a0that\u00a056% of professionals feel that there is no process in place to explore generative AI output and fix issues.\u00a0These involve:\u00a0\u00a0<\/p>\n\n\n\n<br\/>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Time:\u00a0<\/strong>The starting setup of Artificial Intelligence in a CRM platform can be time-taking considering how large a business is\u00a0and what particular business requirements might be.\u00a0For things to run seamlessly in implementation, it is important to have an effective team interaction.\u00a0The greater\u00a0complexity of Artificial Intelligence in the CRM platform naturally leads to higher financial investment\u00a0in integrating\u00a0technology.\u00a0<br><br><\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Cybersecurity:\u00a0<\/strong>The journey to top-level customer service is ensuring internal and external data entry.\u00a0Most of this is\u00a0the sensitive\u00a0personal data of customers. It must be\u00a0contained\u00a0securely\u00a0and only collected as per the law.\u00a0Customers must also know how their information is being\u00a0utilized\u00a0and stored, ensuring transparency in\u00a0purpose.\u00a0AI in CRM must satisfy<strong>\u00a0<\/strong><a href=\"https:\/\/dev.outrightcrm.in\/dev\/store\/blog\/three-goals-of-cybersecurity\/\" target=\"_blank\" rel=\"noreferrer noopener\">three goals of cybersecurity<\/a>.\u00a0\u00a0<br><br><\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>A Balance Between Human Services and Artificial Intelligence:<\/strong><strong>\u00a0<\/strong>AI CRM can be automated at\u00a0a\u00a0high level\u00a0and require less human connection.\u00a0Customers can then feel disconnected from the organization and miss the personal conversation they had with\u00a0the conventional\u00a0customer service department.\u00a0Furthermore, it is significant for the business that AI can only provide informational\u00a0assistance. It can\u00a0never\u00a0be a replacement for the human voice.\u00a0<\/li>\n<\/ol>\n\n\n\n<br\/>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-5-background-color has-background\">What Are the Use Case Examples of AI in CRM?\u00a0\u00a0<\/h2>\n\n\n\n<br\/>\n\n\n\n<p>The applications of\u00a0AI in CRM\u00a0are large and can change as per the business\u00a0objectives:\u00a0\u00a0<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li><strong>Customer Service:<\/strong>\u00a0AI platforms, like the\u00a0AI\u00a0chatbots,\u00a0can be\u00a0utilized\u00a0in the customer service strategy of the business to\u00a0render\u00a0quick and precise responses to inquiries.\u00a0AI-driven chatbots can improve customer service and\u00a0around-the-clock\u00a0support for customers\u2019 queries.\u00a0<br><br><\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Business Intelligence:<\/strong>\u00a0AI platforms provide\u00a0businesses with\u00a0a fresh approach for distinct business areas, including marketing, sales, and customer service.\u00a0AI\u00a0renders\u00a0insights\u00a0and\u00a0ideas\u00a0into customer data\u00a0that can allow\u00a0sales representatives\u00a0to make more intelligent choices and address customer requirements.\u00a0\u00a0<br><br><\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>IT Efficiency:\u00a0<\/strong>Within CRM platforms, AI combined with\u00a0automation\u00a0can make processes extremely\u00a0efficient\u00a0by automating straightforward tasks.\u00a0IT departments that\u00a0leverage\u00a0AI can quite easily automate tasks like diagnostics and ticket routing.<br><br><\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Marketing Customization:\u00a0<\/strong>AI-driven CRM platforms can customize marketing material and organize customers as per the incoming data points,\u00a0including engagement and purchase history.\u00a0\u00a0<br><br><\/li>\n<\/ol>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>Lead Management:\u00a0<\/strong>By\u00a0leveraging\u00a0AI tools for scoring leads, the business can quite easily automate scoring process and\u00a0lead qualifications within the CRM platforms. Separately, machine learning models can collect\u00a0information related to the\u00a0characteristics of leads and behavior further personalizing the outreach approach.\u00a0\u00a0<br><br><\/li>\n<\/ol>\n\n\n\n<ol start=\"6\" class=\"wp-block-list\">\n<li><strong>Predictive Customer Analytics:\u00a0<\/strong>The AI\u2019s data capabilities are broad, especially when it comes to integration of AI in the CRM platforms.\u00a0With Artificial Intelligence, businesses can\u00a0leverage\u00a0historical data to make\u00a0accurate\u00a0forecasts about\u00a0customer\u00a0behavior and\u00a0predict the needs of the customer in advance.\u00a0\u00a0<br><br><\/li>\n<\/ol>\n\n\n\n<ol start=\"7\" class=\"wp-block-list\">\n<li><strong>Process Optimization:\u00a0<\/strong>When AI is integrated into a CRM platform for\u00a0a certain\u00a0process, not only\u00a0does it\u00a0streamline\u00a0the operation, but it can also\u00a0locate\u00a0inefficiencies that are difficult to notice otherwise.\u00a0Businesses can\u00a0leverage\u00a0AI to assess workflows and spot bottlenecks on the platform.\u00a0<br><br><\/li>\n<\/ol>\n\n\n\n<ol start=\"8\" class=\"wp-block-list\">\n<li><strong>Sales Optimization:<\/strong>\u00a0AI technology aids\u00a0organizations\u00a0to enhance their CRM sales modules by\u00a0leveraging\u00a0predictive analytics to segment leads and give priority to high-value prospects.\u00a0The automated workflows simplify sales processes, while the predictive analytics can help in predicting customer behavior.\u00a0\u00a0<br><\/li>\n<\/ol>\n\n\n\n<br\/>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-5-background-color has-background\">What Is the Future of AI CRM?<\/h2>\n\n\n\n<br\/>\n\n\n\n<p>Businesses are expected to prioritize customer experience further as hyper personalization is already the norm in the industry.\u00a0Nearly, all organizations\u00a0are\u00a0selling a product online and\u00a0competing\u00a0in a landscape where personalized experience is of paramount importance to attract customers.\u00a0This is where generative AI is most significant and promises to enhance\u00a0as customers\u00a0require\u00a0recommendations, sale offers, and unmatched customer service.\u00a0The way\u00a0<a href=\"https:\/\/dev.outrightcrm.in\/dev\/store\/blog\/e-commerce-with-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI has transformed the e-commerce industry<\/a>\u00a0is only\u00a0an indication\u00a0for the things to come.\u00a0As the technology of AI evolves further, businesses can only expect more sophisticated AI capabilities and AI-driven tools to boost\u00a0the CRM\u00a0process.\u00a0\u00a0<\/p>\n\n\n\n<p>The future of\u00a0AI in CRM\u00a0looks promising as\u00a0more\u00a0AI platforms continue to be created, like\u00a0augmented reality, voice\u00a0recognition, and others.\u00a0In\u00a0the future, AI will continue to transform the way a business communicates with\u00a0customers\u00a0and\u00a0impacts\u00a0the way the world perceives customer experience. Businesses that adopt AI and smoothly\u00a0integrate\u00a0into the CRM process\u00a0are setting themselves to enjoy\u00a0great success\u00a0in the future.\u00a0\u00a0<\/p>\n\n\n\n<br\/>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-5-background-color has-background\">Conclusion<\/h2>\n\n\n\n<br\/>\n\n\n\n<p>AI in CRM\u00a0has vastly\u00a0improved\u00a0how organizations handle their customer relationships by integrating predictive analytics, automation, and customization.\u00a0Ranging from sentiment analysis and lead scoring to sales forecasting and process optimization, AI-based CRM platforms allow data-based decision-making at score. However, specific challenges such as implementation costs, cybersecurity, and customers\u2019 need for human interaction must be carefully addressed. As expectations of customers continue to rise, organizations that incorporate AI responsibly within CRM will ensure trust, enhance efficiency, and\u00a0establish\u00a0lasting customer loyalty in a\u00a0greatly competitive\u00a0digital environment.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Integrating AI (Artificial Intelligence) in CRM (Customer Relationship Management) allows\u00a0businesses\u00a0to automate workflows and operations by streamlining and handling customer data [&hellip;]<\/p>\n","protected":false},"author":17769,"featured_media":66998,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[112],"tags":[],"class_list":["post-66996","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.outrightcrm.in\/dev\/store\/wp-json\/wp\/v2\/posts\/66996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.outrightcrm.in\/dev\/store\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.outrightcrm.in\/dev\/store\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.outrightcrm.in\/dev\/store\/wp-json\/wp\/v2\/users\/17769"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.outrightcrm.in\/dev\/store\/wp-json\/wp\/v2\/comments?post=66996"}],"version-history":[{"count":3,"href":"https:\/\/dev.outrightcrm.in\/dev\/store\/wp-json\/wp\/v2\/posts\/66996\/revisions"}],"predecessor-version":[{"id":67009,"href":"https:\/\/dev.outrightcrm.in\/dev\/store\/wp-json\/wp\/v2\/posts\/66996\/revisions\/67009"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.outrightcrm.in\/dev\/store\/wp-json\/wp\/v2\/media\/66998"}],"wp:attachment":[{"href":"https:\/\/dev.outrightcrm.in\/dev\/store\/wp-json\/wp\/v2\/media?parent=66996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.outrightcrm.in\/dev\/store\/wp-json\/wp\/v2\/categories?post=66996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.outrightcrm.in\/dev\/store\/wp-json\/wp\/v2\/tags?post=66996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}