{"id":67309,"date":"2026-01-22T07:09:39","date_gmt":"2026-01-22T07:09:39","guid":{"rendered":"https:\/\/dev.outrightcrm.in\/dev\/store\/?p=67309"},"modified":"2026-01-22T07:34:25","modified_gmt":"2026-01-22T07:34:25","slug":"crm-metrics","status":"publish","type":"post","link":"https:\/\/dev.outrightcrm.in\/dev\/store\/blog\/crm-metrics\/","title":{"rendered":"CRM Metrics: The Complete Guide to Measuring Customer Success\u00a0"},"content":{"rendered":"\n<p>The Sales&nbsp;Director at a mid-sized software&nbsp;firm&nbsp;had a paradoxical observation: deals were closed and overall revenue was good, yet profitability did not match. A detailed analysis of her CRM database uncovered why: it took three times more money to attract a new customer than to keep an old one, yet her team was pouring 80 percent of their time and effort&nbsp;into&nbsp;new sales. With her newfound reliance on data-driven CRM analytics, she changed her priorities and boosted profit margins by 34 percent in half a year. The secret to your profit margin improvement might just lie within your CRM system. When done properly, important CRM metrics can&nbsp;reveal hidden&nbsp;patterns in buyer behavior and revenue expansion.&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<h2 class=\"wp-block-heading\">Comprehensive Summary&nbsp;of CRM Metrics<\/h2>\n\n\n\n<br\/>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Aspect<\/strong>&nbsp;<\/td><td><strong>Key Takeaway<\/strong>&nbsp;<\/td><\/tr><tr><td><strong>Customer Acquisition Cost<\/strong>&nbsp;<\/td><td>The total expense of gaining a new customer directly&nbsp;impacts&nbsp;profitability and marketing efficiency.&nbsp;<\/td><\/tr><tr><td><strong>Customer Lifetime Value<\/strong>&nbsp;<\/td><td>Understanding long-term customer worth helps prioritize retention strategies and resource allocation.&nbsp;<\/td><\/tr><tr><td><strong>Sales Conversion Rates<\/strong>&nbsp;<\/td><td>Tracking how prospects move through your pipeline reveals bottlenecks and optimization opportunities.&nbsp;<\/td><\/tr><tr><td><strong>Customer Retention Metrics<\/strong>&nbsp;<\/td><td>Measuring loyalty and churn&nbsp;identifies&nbsp;at-risk accounts before they leave your business.&nbsp;<\/td><\/tr><tr><td><strong>Sales Cycle Length<\/strong>&nbsp;<\/td><td>Shorter sales cycles mean faster revenue realization and improved forecasting accuracy.&nbsp;<\/td><\/tr><tr><td><strong>Lead Response Time<\/strong>&nbsp;<\/td><td>Quick follow-ups dramatically increase conversion chances and&nbsp;demonstrate&nbsp;customer-centricity.&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<br\/>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding CRM Metrics and Their Business Impact&nbsp;<\/h2>\n\n\n\n<br\/>\n\n\n\n<p>CRM metrics are unique or quantifiable pieces of information pulled from your customer relationship management system to measure your business performance.&nbsp;To fully grasp&nbsp;<a href=\"https:\/\/dev.outrightcrm.in\/dev\/store\/blog\/what-is-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">what is CRM<\/a>&nbsp;and how it transforms business operations, understanding these metrics is essential.&nbsp;<\/p>\n\n\n\n<p>These measurements fall into three categories that align with the core\u00a0objectives\u00a0of CRM:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Revenue measurement indicators for sales performance metrics&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Metrics for customer health&nbsp;regarding&nbsp;relationship quality&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Operational efficiency metrics that focus on process effectiveness&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>The key benefit of CRM metric tracking is the predictive nature of the outcomes. Harvard Business Review concluded that companies relying on their data are 23 times more successful at getting new customers and 6 times more successful at&nbsp;retaining&nbsp;the existing ones. CRM metrics give the possibility to be objective and not make assumptions.&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<h2 class=\"wp-block-heading\">Critical Sales Performance CRM Metrics&nbsp;<\/h2>\n\n\n\n<br\/>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"526\" src=\"https:\/\/dev.outrightcrm.in\/dev\/store\/dev\/store\/wp-content\/uploads\/2026\/01\/undefined-2026-01-22T121812.241.png\" alt=\"Critical Sales Performance CRM Metrics\u00a0\" class=\"wp-image-67316\" srcset=\"https:\/\/dev.outrightcrm.in\/dev\/store\/wp-content\/uploads\/2026\/01\/undefined-2026-01-22T121812.241.png 936w, https:\/\/dev.outrightcrm.in\/dev\/store\/wp-content\/uploads\/2026\/01\/undefined-2026-01-22T121812.241-300x169.png 300w, https:\/\/dev.outrightcrm.in\/dev\/store\/wp-content\/uploads\/2026\/01\/undefined-2026-01-22T121812.241-768x432.png 768w, https:\/\/dev.outrightcrm.in\/dev\/store\/wp-content\/uploads\/2026\/01\/undefined-2026-01-22T121812.241-600x337.png 600w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><\/figure>\n\n\n\n<br\/>\n\n\n\n<h3 class=\"wp-block-heading\">Customer Acquisition Cost (CAC)&nbsp;<\/h3>\n\n\n\n<br\/>\n\n\n\n<p>Customer Acquisition Cost measures the total expense&nbsp;required&nbsp;to gain one new customer.&nbsp;<\/p>\n\n\n\n<p><strong>Calculation:<\/strong>&nbsp;Total Sales and Marketing Expenses \u00f7 Number of New Customers Acquired&nbsp;<\/p>\n\n\n\n<p>If you spent 50,000 dollars on sales and marketing last month and gained 50 customers, your CAC is 1,000 dollars. This CRM metric includes salaries, software costs, advertising spend, and overhead allocation.&nbsp;<\/p>\n\n\n\n<p>Why it matters: CAC shows the direct effect on the profitability timeline. According to the Journal of Marketing findings, companies with ratios higher than 1:3 in CAC to LTV will find it challenging to grow. CAC analysis by channel will help to&nbsp;identify&nbsp;the sources of the best-performing customers.&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<h3 class=\"wp-block-heading\">Customer Lifetime Value (CLV or LTV)&nbsp;<\/h3>\n\n\n\n<br\/>\n\n\n\n<p>Customer Lifetime Value predicts the total revenue a customer generates throughout their relationship with your business.&nbsp;<\/p>\n\n\n\n<p><strong>Calculation:<\/strong>&nbsp;(Average Purchase Value \u00d7 Purchase Frequency \u00d7 Customer Lifespan)&nbsp;<\/p>\n\n\n\n<p>For subscription businesses: Monthly Recurring Revenue \u00d7 Gross Margin \u00d7 (1 \u00f7 Monthly Churn Rate)&nbsp;<\/p>\n\n\n\n<p>The LTV of a customer paying $100 per month, on average, over&nbsp;24 months, is $2,400. This is&nbsp;very useful&nbsp;when measured against CAC. The best practice is to aim for 3:1, which translates to an average&nbsp;customer,&nbsp;bringing in three times the cost spent to&nbsp;acquire.&nbsp;<\/p>\n\n\n\n<p>Research by McKinsey shows that raising the customer retention rate by 5% results in increased profits of 25% to 95%. Break down LTV&nbsp;with&nbsp;customer segments to reveal your most valuable segments.&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<h3 class=\"wp-block-heading\">Sales Conversion Rate&nbsp;<\/h3>\n\n\n\n<br\/>\n\n\n\n<p>Sales Conversion Rate measures the percentage of leads that become paying customers.&nbsp;<\/p>\n\n\n\n<p><strong>Calculation:<\/strong>&nbsp;(Number of Conversions \u00f7 Total Number of Leads) \u00d7 100&nbsp;<\/p>\n\n\n\n<p>For instance, if your leads last month were 200, and the deals that were closed were 20, the conversion rate is 10%. This is a metric that should be&nbsp;monitored&nbsp;within the CRM based on the stage of the prospects.&nbsp;<\/p>\n\n\n\n<p>Analyzing conversion rates by stages provides crucial information about:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conversion From Leads to Opportunities Indicates Quality&nbsp;of&nbsp;Marketing&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Opportunity-to-proposal conversion&nbsp;represents&nbsp;the effectiveness of qualification&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conversion from proposal to close is indicative of sales skills and pricing alignment&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>As Gartner says, leader sales groups have success rates 30% more than those that focus more on volume than leads.&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<h2 class=\"wp-block-heading\">Customer Relationship CRM Metrics&nbsp;<\/h2>\n\n\n\n<br\/>\n\n\n\n<h3 class=\"wp-block-heading\">Customer Churn Rate<\/h3>\n\n\n\n<br\/>\n\n\n\n<p>Customer Churn Rate measures the percentage of customers who stop doing business with you during a specific period.\u00a0This metric is crucial for\u00a0<a href=\"https:\/\/dev.outrightcrm.in\/dev\/store\/blog\/crm-for-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM for customer service<\/a>\u00a0teams to\u00a0monitor\u00a0and address relationship issues proactively.\u00a0<\/p>\n\n\n\n<p><strong>Calculation:<\/strong>&nbsp;(Customers Lost During Period \u00f7 Customers at Start of Period) \u00d7 100&nbsp;<\/p>\n\n\n\n<p>A loss of 15 customers out of 300 at the beginning of the month translates to a 5% churn rate. This is a CRM measure that acts as an early warning system for relationship issues.&nbsp;<\/p>\n\n\n\n<p>According to a study by Bain &amp; Company, a 5% increase in customer retention can boost profits by 25% to 95%. Your CRM system helps you&nbsp;identify&nbsp;customers who are at risk of leaving by&nbsp;monitoring&nbsp;their interaction frequency, support tickets, and product usage. Analyze customer churn by segment, contract value, and time to see which ones require urgent attention.&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<h3 class=\"wp-block-heading\">Net Promoter Score (NPS)&nbsp;<\/h3>\n\n\n\n<br\/>\n\n\n\n<p>Net Promoter Score gauges customer loyalty by asking: &#8220;How likely are you to recommend us to a friend or colleague?&#8221;&nbsp;<\/p>\n\n\n\n<p><strong>Calculation:<\/strong>&nbsp;% of Promoters (9-10 ratings) &#8211; % of Detractors (0-6 ratings)&nbsp;<\/p>\n\n\n\n<p>Responses on a 0-10 scale&nbsp;classify&nbsp;customers as Promoters, Passives (7-8), or Detractors. An NPS of +50 is excellent, while anything above +70 is world-class. This&nbsp;CRM metric&nbsp;predicts organic growth potential better than satisfaction scores alone.&nbsp;<\/p>\n\n\n\n<p>According to research published in the Harvard Business Review, companies with high NPS scores grow at more than twice the rate of competitors. Track NPS trends over time rather than focusing on single scores.&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<h3 class=\"wp-block-heading\">Customer Retention Rate&nbsp;<\/h3>\n\n\n\n<br\/>\n\n\n\n<p>Customer Retention Rate measures the percentage of customers you keep over a specific period.&nbsp;<\/p>\n\n\n\n<p><strong>Calculation:<\/strong>&nbsp;((Customers at End &#8211; New Customers During Period) \u00f7 Customers at Start) \u00d7 100&nbsp;<\/p>\n\n\n\n<p>Starting with 500 customers, gaining 100 new ones, and ending with 550 means you&nbsp;retained&nbsp;90% of your original base. This&nbsp;CRM metric&nbsp;complements churn rate by highlighting retention success rather than loss.&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<h2 class=\"wp-block-heading\">Sales Efficiency CRM Metrics&nbsp;<\/h2>\n\n\n\n<br\/>\n\n\n\n<p><strong>Sales Cycle Length<\/strong>&nbsp;<\/p>\n\n\n\n<p>Sales Cycle Length tracks the average time from first contact to closed deal.&nbsp;<\/p>\n\n\n\n<p><strong>Calculation:<\/strong>&nbsp;Total Days to Close All Deals \u00f7 Number of Deals Closed&nbsp;<\/p>\n\n\n\n<p>If five deals took 30, 45, 60, 45, and&nbsp;50 days&nbsp;to close, your average sales cycle is&nbsp;46 days. This&nbsp;CRM metric&nbsp;impacts&nbsp;cash flow forecasting and capacity planning. Shorter cycles mean faster revenue realization and more deals per sales rep annually.&nbsp;<\/p>\n\n\n\n<p>Businesses with well-defined sales processes see 18% higher revenue growth than those without, according to CSO Insights. Compare cycle length against industry benchmarks and historical performance.&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<h3 class=\"wp-block-heading\">Lead Response Time<\/h3>\n\n\n\n<br\/>\n\n\n\n<p>Lead Response Time measures how quickly your team contacts new leads after they express interest.&nbsp;<\/p>\n\n\n\n<p><strong>Calculation:<\/strong>&nbsp;Time Between Lead Submission and First Contact Attempt&nbsp;<\/p>\n\n\n\n<p>Research by Harvard Business Review found that companies responding to leads within one hour are seven times more likely to qualify them than those waiting even two hours. This&nbsp;CRM metric&nbsp;dramatically influences conversion rates because speed&nbsp;demonstrates&nbsp;attentiveness and urgency.&nbsp;<\/p>\n\n\n\n<p>Your CRM should alert sales reps&nbsp;immediately&nbsp;when high-value leads arrive and track response times automatically.&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<h3 class=\"wp-block-heading\">Win Rate<\/h3>\n\n\n\n<br\/>\n\n\n\n<p>Win Rate calculates the percentage of opportunities that result in closed deals.&nbsp;<\/p>\n\n\n\n<p><strong>Calculation:<\/strong>&nbsp;(Number of Closed-Won Deals \u00f7 Total Number of Opportunities) \u00d7 100&nbsp;<\/p>\n\n\n\n<p>Closing 30 deals from 100 opportunities yields a&nbsp;30% win&nbsp;rate. This&nbsp;CRM metric&nbsp;reflects sales effectiveness, competitive positioning, and qualification accuracy.&nbsp;<\/p>\n\n\n\n<p>Top-performing sales teams typically achieve win rates between 20-30%, according to Miller Heiman Group research. Analyze lost opportunities to&nbsp;identify&nbsp;common objections or competitive vulnerabilities.&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<h2 class=\"wp-block-heading\">Revenue-Focused CRM Metrics&nbsp;<\/h2>\n\n\n\n<br\/>\n\n\n\n<h3 class=\"wp-block-heading\">Average Deal Size<\/h3>\n\n\n\n<br\/>\n\n\n\n<p>Average Deal Size measures the typical revenue per closed opportunity.&nbsp;<\/p>\n\n\n\n<p><strong>Calculation:<\/strong>&nbsp;Total Revenue from Closed Deals \u00f7 Number of Closed Deals&nbsp;<\/p>\n\n\n\n<p>Closing 20 deals worth $100,000 total means your average deal size is $5,000. This&nbsp;CRM metric&nbsp;helps forecast revenue and evaluate whether sales teams pursue appropriately sized opportunities.&nbsp;<\/p>\n\n\n\n<p>Tracking deal size trends reveals market shifts and sales strategy effectiveness. Declining average deal size might&nbsp;indicate&nbsp;increased price sensitivity in the&nbsp;market,&nbsp;sales reps pursuing easier smaller deals, or product positioning issues.&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<h3 class=\"wp-block-heading\">Pipeline Coverage Ratio<\/h3>\n\n\n\n<br\/>\n\n\n\n<p>Pipeline Coverage Ratio compares pipeline value to revenue targets.&nbsp;<\/p>\n\n\n\n<p><strong>Calculation:<\/strong>&nbsp;Total Pipeline Value \u00f7 Revenue Target&nbsp;<\/p>\n\n\n\n<p>If your quarterly target is $500,000 and your pipeline&nbsp;contains&nbsp;$1,500,000 in opportunities, your coverage ratio is 3:1. Most sales organizations aim for 3-4x coverage to account for deals that&nbsp;won&#8217;t&nbsp;close. This&nbsp;CRM metric&nbsp;ensures adequate&nbsp;opportunity&nbsp;flow to meet targets.&nbsp;<\/p>\n\n\n\n<p>According to Sales Benchmark Index, organizations with insufficient pipeline coverage (below 3x) miss revenue targets 70% of the time. Monitor coverage trends throughout each quarter.&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<h2 class=\"wp-block-heading\">How to Select the Right CRM Metrics for Your Business&nbsp;<\/h2>\n\n\n\n<br\/>\n\n\n\n<p>Not every&nbsp;CRM metric&nbsp;deserves equal attention. Start by&nbsp;identifying&nbsp;your primary business&nbsp;objective: growth, profitability, or market share.&nbsp;Understanding the fundamental&nbsp;<a href=\"https:\/\/dev.outrightcrm.in\/dev\/store\/blog\/objectives-of-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">objectives&nbsp;of CRM<\/a>&nbsp;in your organization will guide which metrics to prioritize.<\/p>\n\n\n\n<br\/>\n\n\n\n<p><strong>Growth-focused businesses<\/strong>&nbsp;should prioritize:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer Acquisition Cost&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lead Conversion Rate&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pipeline Coverage Ratio&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sales Cycle Length&nbsp;<\/li>\n<\/ul>\n\n\n\n<br\/>\n\n\n\n<p><strong>Profitability-focused businesses<\/strong>&nbsp;should emphasize:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer Lifetime Value&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer Retention Rate&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Average Deal Size&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Win Rate&nbsp;<\/li>\n<\/ul>\n\n\n\n<br\/>\n\n\n\n<p><strong>Market share-focused businesses<\/strong>&nbsp;need:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Net Promoter Score&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customer Churn Rate&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Competitive Win Rate&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Identify&nbsp;5-7 key metrics to track in line with your strategic&nbsp;objectives. A study from MIT Sloan Management Review finds companies tracking fewer and more meaningfully aligned metrics are more successful than companies focused on many non-related data points.&nbsp;&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<h2 class=\"wp-block-heading\">Common Mistakes When Tracking CRM Metrics&nbsp;<\/h2>\n\n\n\n<br\/>\n\n\n\n<h3 class=\"wp-block-heading\">Vanity Metrics Over Actionable Insights<\/h3>\n\n\n\n<br\/>\n\n\n\n<p>Most organizations report on non-actionable key metrics. Total leads produced&nbsp;sounds&nbsp;good but&nbsp;doesn&#8217;t&nbsp;mean a thing when considered in the context of conversions. There&#8217;s relevance in CRM key metrics that center around resource, cost, or process improvement.&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<h3 class=\"wp-block-heading\">Ignoring Metric Relationships<\/h3>\n\n\n\n<br\/>\n\n\n\n<p>CRM metrics interact with each other in many ways. This&nbsp;means&nbsp;the optimization of any&nbsp;particular metric&nbsp;can have undesired effects on other metrics. For example,&nbsp;a very aggressive&nbsp;decrease in your Customer Acquisition Cost could negatively&nbsp;impact&nbsp;the quality of your leads, which could have a detrimental effect on your conversion rates and, in turn, your Customer Lifetime Value.&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<h3 class=\"wp-block-heading\">Inconsistent Measurement Periods<\/h3>\n\n\n\n<br\/>\n\n\n\n<p>Comparing monthly metrics against quarterly targets, for instance, or combining calendar months and rolling 30-day&nbsp;periods,&nbsp;creates complete confusion. Establish a set of standardized measurement periods and then stick to them. Your CRM should automatically align the reporting&nbsp;periods&nbsp;so apples can be compared to apples.&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<h3 class=\"wp-block-heading\">Lack of Benchmarking Context<\/h3>\n\n\n\n<br\/>\n\n\n\n<p>That&#8217;s&nbsp;all well and good, but what does a 15% conversion rate really mean? Always compare CRM metrics against industry benchmarks from research firms, historical performance trends, and internal team performance distribution. This gives raw numbers meaning; it makes them&nbsp;performance&nbsp;indicators.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Sales&nbsp;Director at a mid-sized software&nbsp;firm&nbsp;had a paradoxical observation: deals were closed and overall revenue was good, yet profitability did [&hellip;]<\/p>\n","protected":false},"author":17769,"featured_media":67318,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[112],"tags":[],"class_list":["post-67309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm"],"acf":[],"_links":{"self":[{"href":"https:\/\/dev.outrightcrm.in\/dev\/store\/wp-json\/wp\/v2\/posts\/67309","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dev.outrightcrm.in\/dev\/store\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dev.outrightcrm.in\/dev\/store\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dev.outrightcrm.in\/dev\/store\/wp-json\/wp\/v2\/users\/17769"}],"replies":[{"embeddable":true,"href":"https:\/\/dev.outrightcrm.in\/dev\/store\/wp-json\/wp\/v2\/comments?post=67309"}],"version-history":[{"count":7,"href":"https:\/\/dev.outrightcrm.in\/dev\/store\/wp-json\/wp\/v2\/posts\/67309\/revisions"}],"predecessor-version":[{"id":67323,"href":"https:\/\/dev.outrightcrm.in\/dev\/store\/wp-json\/wp\/v2\/posts\/67309\/revisions\/67323"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dev.outrightcrm.in\/dev\/store\/wp-json\/wp\/v2\/media\/67318"}],"wp:attachment":[{"href":"https:\/\/dev.outrightcrm.in\/dev\/store\/wp-json\/wp\/v2\/media?parent=67309"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dev.outrightcrm.in\/dev\/store\/wp-json\/wp\/v2\/categories?post=67309"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dev.outrightcrm.in\/dev\/store\/wp-json\/wp\/v2\/tags?post=67309"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}