{"id":68999,"date":"2026-05-01T11:37:14","date_gmt":"2026-05-01T11:37:14","guid":{"rendered":"https:\/\/dev.outrightcrm.in\/dev\/store\/?p=68999"},"modified":"2026-05-01T11:43:55","modified_gmt":"2026-05-01T11:43:55","slug":"twilio-latest-voice-call-regulations","status":"publish","type":"post","link":"https:\/\/dev.outrightcrm.in\/dev\/store\/blog\/twilio-latest-voice-call-regulations\/","title":{"rendered":"Twilio Latest\u00a0Voice Call Regulations\u00a0Effective from 1st\u00a0June 2026: What Changed and How to Stay Compliant?\u00a0"},"content":{"rendered":"\n<p>Voice communication&nbsp;powered through platforms such as Twilio has undergone major regulatory changes in recent times.&nbsp;From&nbsp;necessary&nbsp;caller verification to trust product requirements,&nbsp;such updates have&nbsp;a direct influence&nbsp;on&nbsp;how businesses handle their outbound calls. In this blog, let us understand all you must know, what has changed, why it is important, and how you can correctly set it up to meet regulatory standards.&nbsp;&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<h2 class=\"wp-block-heading\">1. Mandatory Caller Verification: SHAKEN\/STIR&nbsp;<\/h2>\n\n\n\n<br\/>\n\n\n\n<p>Twilio&nbsp;supports&nbsp;<strong>SHAKEN\/STIR&nbsp;<\/strong>framework for all eligible outbound calls in United States.&nbsp;This is a direct response to the regulatory push driven by the&nbsp;<strong>FCC<\/strong>&nbsp;and the&nbsp;<strong>TRACED<\/strong>&nbsp;<strong>Act<\/strong>, both&nbsp;focused&nbsp;on&nbsp;minimizing the robocalls and phone number spoofing.&nbsp;&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<p><strong>What does this mean for your business?<\/strong>&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<ul class=\"wp-block-list\">\n<li>All calls that are unverified are likely to be blocked or&nbsp;spam labeled.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Verified calls&nbsp;might&nbsp;be displayed with a badge&nbsp;<strong>&#8220;Caller Verified,\u201d<\/strong>&nbsp;ensuring trust with the recipients and improved answer rates.&nbsp;<\/li>\n<\/ul>\n\n\n\n<br\/>\n\n\n\n<h2 class=\"wp-block-heading\">2. Attestation Levels: A, B, and C&nbsp;<\/h2>\n\n\n\n<br\/>\n\n\n\n<p>Twilio&nbsp;now scores outbound calls with attestation levels based on how well the phone number and business can be verified. Such attestation levels will help in defining how receiving carriers treat the call.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Level A (Full Attestation):<\/strong>&nbsp;The business&nbsp;is verified and owns the used number.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Level B (Partial Attestation):<\/strong>&nbsp;The business is&nbsp;verified. However, the&nbsp;number&nbsp;ownership cannot be&nbsp;ascertained.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Level C (Gateway Attestation):<\/strong>&nbsp;Very low&nbsp;trust,&nbsp;generally applied&nbsp;to all international calls.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><em>Higher&nbsp;levels of&nbsp;attestation levels directly&nbsp;lead to higher call answer rates.&nbsp;Getting&nbsp;Level A attestation&nbsp;must be a priority for any business depending on voice communications.&nbsp;<\/em>&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<h2 class=\"wp-block-heading\">3. Trust Hub Is Now Needed&nbsp;<\/h2>\n\n\n\n<br\/>\n\n\n\n<p>All compliance,&nbsp;whether for&nbsp;SMS, voice calls, or any other channels, now flows through Trust Hub of Twilio. It works as the central layer of compliance for all trust-related and verification activities.&nbsp;&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<p><strong>Trust Hub&nbsp;handles&nbsp;the following:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business verification (<strong>Know Your Customer<\/strong>&nbsp;\u2014&nbsp;<strong>KYC<\/strong>)&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trust products such as&nbsp;<strong>SHAKEN\/STIR<\/strong>,&nbsp;<a href=\"https:\/\/dev.outrightcrm.in\/dev\/store\/blog\/a2p-10dlc\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>A2P 10DLC<\/strong><\/a>, and&nbsp;<strong>Voice Integrity<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<br\/>\n\n\n\n<p><strong>If the Trust Hub is not properly configured:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Calls&nbsp;can be flagged as spam or downgraded in trust score by the receiving networks.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<br\/>\n\n\n\n<h2 class=\"wp-block-heading\">4. Voice Integrity:&nbsp;Additional Protection Layer&nbsp;<\/h2>\n\n\n\n<br\/>\n\n\n\n<p>Voice Integrity is&nbsp;the latest addition to the compliance toolkit of Twilio.&nbsp;It works along with&nbsp;<strong>SHAKEN\/STIR<\/strong>&nbsp;to&nbsp;boost&nbsp;the credibility of your outbound calls further.&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reduces the&nbsp;likelihood&nbsp;<strong>&#8220;Spam Likely&#8221;&nbsp;<\/strong>labeling by carriers.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enables you to track the reputation of your numbers actively.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<br\/>\n\n\n\n<p><strong>SHAKEN\/STIR Onboarding: Step-by-Step Console Guide<\/strong>&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<p>A lot of users face friction during the process of console setup. Let us see a sequential and clear walkthrough to finish your&nbsp;<strong>SHAKEN\/STIR<\/strong>&nbsp;onboarding in a correct way.&nbsp;&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<p><strong>Step 1: Create a Business Profile<\/strong><\/p>\n\n\n\n<br\/>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"936\" height=\"448\" src=\"https:\/\/dev.outrightcrm.in\/dev\/store\/dev\/store\/wp-content\/uploads\/2026\/05\/image-1.png\" alt=\"Create a Business Profile\" class=\"wp-image-69000\" srcset=\"https:\/\/dev.outrightcrm.in\/dev\/store\/wp-content\/uploads\/2026\/05\/image-1.png 936w, https:\/\/dev.outrightcrm.in\/dev\/store\/wp-content\/uploads\/2026\/05\/image-1-300x144.png 300w, https:\/\/dev.outrightcrm.in\/dev\/store\/wp-content\/uploads\/2026\/05\/image-1-768x368.png 768w, https:\/\/dev.outrightcrm.in\/dev\/store\/wp-content\/uploads\/2026\/05\/image-1-600x287.png 600w\" sizes=\"auto, (max-width: 936px) 100vw, 936px\" \/><\/figure>\n\n\n\n<br\/>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Go to&nbsp;<strong>\u201cConsole\u201d<\/strong>,&nbsp;then&nbsp;<strong>\u201cTrust Hub\u201d<\/strong>,&nbsp;and then&nbsp;<strong>\u201cCustomer Profiles\u201d<\/strong>.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you are using a free version, you might have to upgrade before you can use&nbsp;\u201c<strong>Trust Hub Customer&nbsp;Profiles<\/strong>.\u201d&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fill&nbsp;the form and create a&nbsp;<strong>Primary Business Profile<\/strong>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Submit the profile for vetting&nbsp;<strong>(KYC)<\/strong>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<br\/>\n\n\n\n<p><strong>While filling the form, you will&nbsp;be required&nbsp;to enter the following details:<\/strong>&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Legal business name&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contact details&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business address&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong><em>Typical vetting time:<\/em><\/strong><em>&nbsp;Around&nbsp;24 hours for business profile approval.<\/em>&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<p><strong><em>Step 2: Assign Phone Numbers to the Business Profile<\/em><\/strong>&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Connect your&nbsp;<strong>Twilio phone numbers<\/strong>&nbsp;to the verified&nbsp;<strong>\u201cBusiness&nbsp;Profile.\u201d<\/strong>&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>This step&nbsp;sets up the identity-to-number relationship.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<br\/>\n\n\n\n<p><strong>This is a&nbsp;required step before SHAKEN\/STIR can be applied to your calls.&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<p><strong><em>Step 3: Create a SHAKEN\/STIR Trust Product<\/em><\/strong>&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Now, go to&nbsp;<strong>\u201cTrust Hub\u201d<\/strong>,&nbsp;and then select&nbsp;<strong>\u201cTrust Products.\u201d<\/strong>&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create a new&nbsp;<strong>\u201cSHAKEN\/STIR\u201d<\/strong>&nbsp;profile.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Submit for vetting. The approval process can take up to&nbsp;72 hours.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<br\/>\n\n\n\n<p><strong><em>Step 4: Link&nbsp;Your Phone Numbers to the Trust Product&nbsp;<\/em><\/strong>&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Assign&nbsp;same phone numbers&nbsp;(used in Step 2) to the&nbsp;<strong>\u201cSHAKEN\/STIR&nbsp;Trust&nbsp;Product\u201d<\/strong>.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Once&nbsp;you are done with this, Twilio&nbsp;will then sign calls coming from those numbers cryptographically.&nbsp;<\/li>\n<\/ul>\n\n\n\n<br\/>\n\n\n\n<h2 class=\"wp-block-heading\"><em>What You Get After Approval<\/em>&nbsp;<\/h2>\n\n\n\n<br\/>\n\n\n\n<p>Once&nbsp;you see that all the steps have been approved, calls from the assigned numbers&nbsp;get&nbsp;Level A attestation. However,&nbsp;this&nbsp;only&nbsp;happens&nbsp;when you see all the&nbsp;following&nbsp;conditions have been met:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cBusiness&nbsp;Profile\u201d<\/strong>&nbsp;is approved.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201cSHAKEN\/STIR Trust Product\u201d<\/strong>&nbsp;is&nbsp;approved.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Phone numbers are assigned to both the&nbsp;<strong>\u201cBusiness Profile\u201d<\/strong>&nbsp;and the<strong>&nbsp;\u201cTrust&nbsp;Product.\u201d<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<br\/>\n\n\n\n<p>Also Read:&nbsp;<a href=\"https:\/\/dev.outrightcrm.in\/dev\/store\/blog\/interactive-voice-response-with-twilio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Simple Guide to Setup Interactive Voice Response with Twilio<\/a>&nbsp;&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<h2 class=\"wp-block-heading\">5. Direct Customer vs. ISV: A&nbsp;Significant Distinction&nbsp;<\/h2>\n\n\n\n<br\/>\n\n\n\n<p>The compliance&nbsp;needs&nbsp;change&nbsp;depending on whether you are directly making calls&nbsp;or&nbsp;operating&nbsp;as a platform&nbsp;<strong>(ISV\/SaaS)<\/strong>&nbsp;via which your customers can make calls:&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Direct Customer:<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You&nbsp;directly make all calls.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Only&nbsp;the main&nbsp;Business Profile is&nbsp;needed.&nbsp;<\/li>\n<\/ul>\n\n\n\n<br\/>\n\n\n\n<h2 class=\"wp-block-heading\">ISV \/ SaaS Platform:&nbsp;<\/h2>\n\n\n\n<br\/>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your customers&nbsp;dial&nbsp;calls through your platform.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You&nbsp;require&nbsp;a&nbsp;<strong>Primary Business Profile<\/strong>&nbsp;(for your own&nbsp;business).&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You also&nbsp;require&nbsp;<strong>Secondary Profiles<\/strong>&nbsp;for&nbsp;all&nbsp;your customers.&nbsp;<\/li>\n<\/ul>\n\n\n\n<br\/>\n\n\n\n<h2 class=\"wp-block-heading\">6.&nbsp;Prevalent&nbsp;Mistakes That Break Onboarding&nbsp;<\/h2>\n\n\n\n<br\/>\n\n\n\n<p>A lot of businesses experience incomplete or failed&nbsp;<strong>SHAKEN\/STIR<\/strong>&nbsp;onboarding&nbsp;because of avoidable errors.&nbsp;The most frequent mistakes are as follows:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Phone numbers are not assigned to both the&nbsp;<strong>\u201cTrust Product\u201d<\/strong>&nbsp;and&nbsp;<strong>\u201cBusiness Profile.\u201d<\/strong>&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utilizing&nbsp;unverified caller IDs for outbound calls.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business&nbsp;vetting process is entirely skipped.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mixing&nbsp;subaccounts without&nbsp;creating&nbsp;proper profiles for each.&nbsp;<\/li>\n<\/ul>\n\n\n\n<br\/>\n\n\n\n<h2 class=\"wp-block-heading\">7.&nbsp;Checklist for Quick Compliance&nbsp;<\/h2>\n\n\n\n<br\/>\n\n\n\n<p>Before&nbsp;your calls can be categorized as trusted, you need to confirm that all the following conditions have been met:&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u2714 Business Profile is approved through Trust Hub.&nbsp;<\/p>\n\n\n\n<p>\u2714 SHAKEN\/STIR Trust Product is approved.&nbsp;<\/p>\n\n\n\n<p>\u2714 Phone numbers are linked to both the Business Profile and the Trust Product.&nbsp;<\/p>\n\n\n\n<p>\u2714 All outbound calls&nbsp;come from the numbers that are verified.&nbsp;&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<h2 class=\"wp-block-heading\">8. Pro Tip:&nbsp;Integrate Tools for Total&nbsp;Trustworthiness&nbsp;of Call&nbsp;&nbsp;<\/h2>\n\n\n\n<br\/>\n\n\n\n<p>To&nbsp;get maximum call answer rates and prevent spam flags, you must think about combining the three tools mentioned as follows:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SHAKEN\/STIR<\/strong>&nbsp;\u2014 Establishes verified caller identity.&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Voice Integrity<\/strong>&nbsp;\u2014&nbsp;Tracks and secures the reputation of your number.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CNAM (Caller Name)<\/strong>&nbsp;\u2014&nbsp;Shows the business name on the screen of the recipient.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><em>Using&nbsp;all&nbsp;three of them together is the most efficient strategy for preventing spam flags and improving call pickup rates.&nbsp;<\/em>&nbsp;<\/p>\n\n\n\n<br\/>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<br\/>\n\n\n\n<p>Twilio latest&nbsp;voice call regulations&nbsp;are important for&nbsp;business&nbsp;that depend on outbound calls. They are the direct outcome of federal mandates specialized to secure customers from spoofing and robocalls.&nbsp;Businesses that&nbsp;set up&nbsp;<strong>SHAKEN\/STIR<\/strong>&nbsp;verification proactively, correctly set up&nbsp;<strong>Trust Hub<\/strong>, and ensure&nbsp;high levels&nbsp;of attestation will see higher call delivery, improved answer rates, and better overall trust with their audience.&nbsp;&nbsp;<\/p>\n\n\n\n<p>On the other hand, non-compliance creates risks of your calls being blocked entirely or flagged as spam. This&nbsp;impact&nbsp;business operations and customer communications directly.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Take&nbsp;some time to understand and follow the onboarding steps carefully, avoid&nbsp;doing&nbsp;the mistakes mentioned above, and&nbsp;utilize&nbsp;the given checklist to verify that everything is in the right order before going live.<\/p>\n\n\n\n\n\n<p><strong>Also Read:<\/strong>&nbsp;<a href=\"https:\/\/dev.outrightcrm.in\/dev\/store\/blog\/twilio-ai-powered-dialer-for-suitecrm-tutorial\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twilio AI-powered Dialer for SuiteCRM<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voice communication&nbsp;powered through platforms such as Twilio has undergone major regulatory changes in recent times.&nbsp;From&nbsp;necessary&nbsp;caller verification to trust product requirements,&nbsp;such 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